Survey feature: micro 'pulse' emails

If you invite someone by email to complete a short survey, you're asking them to commit a couple of minutes to open and complete a survey form. But if you just want to take the pulse with a single question, you can get them to answer this directly from the email itself.

What are the benefits?

Increased NPS accuracy

When used to promote your recommend question, a 'pulse' survey can be a great way to gather NPS scores from guests who might not typically have the time to complete a full survey - the more data you have, the more accurately you can track your Net Promoter Score.

Increased completion rates

You may choose to give people the option to answer further questions once you've captured the first one. By allowing customers to leave as little or much feed back as they like, you can ensure higher feedback rates.

Getting started

To get started you'll need to: 

- Speak to your HGEM account manager, who will provide the relevant code(s) required to imbed a 'pulse' survey into an email

- You will need to build the email wherever you typically generate your emails (either in your normal email client, or your CRM system) 

-You will need to use links or images for each answer option for the question of your choice (typically this would be the recommend question) - the code that we provide will need to be imbedded behind each link or image to pass the result into the survey and from there into The Hub. 

Please speak to your HGEM account manager if you have any further questions about our Micro 'pulse' surveys.

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