Survey feature: adaptive user journeys

Survey feature: adaptive user journeys

Our surveys come with smart, dynamic features that allow you to tailor the guest journey and enhance the user experience.

Adaptive features

BRANCHING QUESTIONS: A guest can take many different pathways through a survey – we use what we already know about the guest or their experience to ensure all questions are relevant.

MULTIPLE EXIT POINTS: Exit points can be added to support different branching questions and to cater for guests with shorter attention spans. By allowing customers to leave as little or much feed back as they like, you can ensure higher completion rates.

PRE-POPULATE QUESTIONS: If the answer to any question is already known, such as visit time, restaurant location and order ID, this information can be passed across in the survey link, so that it pre-populates the answer. This makes the experience more personalised for the customer and it saves them time, which in turn, boosts completion rates.

What are the benefits

Improved feedback experience

Pre-populating the survey, and only asking questions relevant to your guests experience means there's less for them to fill in, improving the overall experience, and increasing completion rates.

Getting started

Intelligent user journeys are included as standard on all surveys (as appropriate) - please speak to your HGEM account manager if you have any further questions about our adaptive user journeys.